Web Builder

How to choose and add an online booking system to your small business website, and where it should sit within your existing…

Where to place a newsletter signup form for the best results, plus what UK consent rules require before you start collecting emails.

How to structure a landing page for a specific campaign or offer, and how it differs from your regular website pages.

A clear decision framework for choosing between a one-page and a multi-page website, based on what your small business actually needs.

An honest, non-promotional look at whether live chat is worth adding to a small business website, and how to set it up…

A simple decision framework for choosing a WordPress theme, based on what your small business site actually needs rather than which demo…

How to collect, get permission for, and display customer testimonials on a small business website, without falling foul of review site terms…

A practical structure for writing a services page that turns visitors into enquiries, including how to handle pricing and how many services…

Practical, website-focused ways to improve your conversion rate, from page speed to trust signals, without needing a marketing team.

The core pages every small business website needs, what to actually write on each one, and which pages you can safely skip.